It is important to seek support from PRs, especially when creating awareness in youngsters. The Ice Bucket Challenge has a deep meaning and purpose, thus it should not be merely considered as just a game by the youngsters.
Proper campaigns and public sessions will help to explain the cause and effect of such challenges to raise money for the needy. The Ice Bucket Challenge has set a new rule, where people irrespective of their age gathered to participate in this noble cause, without making fun of this initiative.
In fact, the celebrities and politicians also united together to make people aware of this project. With no pressures and convincing language, it is an open event for people who are willing to participate or simply donate money for the good cause of raising funds to treat the diseases.
The ALS association successfully collected $13.5 million approx., through these campaigns. One of the SVPs of a local community Cathy Cox said; “As a local, community bank, it just seems right to make our donation to a local, community organization.”