The Ice Bucket challenge is now becoming more prominent through PR

It is important to seek support from PRs, especially when creating awareness in youngsters. The Ice Bucket Challenge has a deep meaning and purpose, thus it should not be merely considered as just a game by the youngsters.

Proper campaigns and public sessions will help to explain the cause and effect of such challenges to raise money for the needy. The Ice Bucket Challenge has set a new rule, where people irrespective of their age gathered to participate in this noble cause, without making fun of this initiative.

In fact, the celebrities and politicians also united together to make people aware of this project. With no pressures and convincing language, it is an open event for people who are willing to participate or simply donate money for the good cause of raising funds to treat the diseases.

A public relations team can do wonders, when it comes to creating awareness amongst people just like the ice bucket challenge

A public relations team can do wonders, when it comes to creating awareness among people just like the ice bucket challenge

The ALS association successfully collected $13.5 million approx., through these campaigns. One of the SVPs  of a local community Cathy Cox said; “As a local, community bank, it just seems right to make our donation to a local, community organization.”

About The Author

David Nataf started his career as co-founder of Net Development, a leading French web integrators, employing 80 people. After the merger of Net Development with Reef publisher, David joined the law firm, Jean-Pierre Millet, with the defense of computer attackers and victimes specialty ("hackers") in cases between different organizations such as NSA or other members of the international interception 'Echelon' network from the UKUSA treaty or the US Air Force. He is the author of several books on information warfare, consultant for the European Parliament as an expert in computer security (SSI) and electromagnetic signals intelligence (SIGINT). David Nataf successively launched several start-ups of the Internet in the field of paperless technologies termination of contracts online (""); online subscription to early stage fundraising foreshadowing the model will retain more later the platform "", or free roaming mobile operators (MVNO). Given his specialty at the cross road of anti computer crime legal advising, Internet technology, media and anti-propaganda operations, David has naturally become an actor's influence on the Web, working for a think-tank representing french defense and Aerospace. He is architecting crypto farms and masternodes for cryptocurrencies in Asia and Israel technological parks. He graduated in Law from the Faculty of Paris, is a passionate graduated gemologist by Gemological Institute of America "GG", Gemmological Association of Great Britain "Cert-Ga", practical daily triathlon.

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